Google My Business is a powerful tool you can yield to unleash the full potential of your online business reach and work with the local SEO to attract more relevant traffic to your website, and ultimately, to your business.
Having said that, it is also a crucial quality to have a deep understanding of how this feature works and how you can use it to its full potential. There are people who have businesses listed with Google but don’t see a surge in traffic or are clueless as to why their Google My Business isn’t working as well as it should.
Here are some commonly overlooked mistakes and the ways you can avoid them to optimize your Google My Business tool.
- Avoid Being Vague In Providing Information
Details are important. The biggest mistake you need to avoid is vagueness of the information you are providing in your Google My Business page. It should have all the details of your business days and timings, your complete office address and specializations in one place
- Keep Your Reviews Clean
Reviews help Google understand and rank the importance of your online presence. People tend to give reviews that don’t really help anyone. Keep clearing away the reviews that are redundant or repetitive in nature.
- List Under The Correct Category
The biggest flaw that you can make is to list your business under a category that is an in-betweener. It is one of those categories that comes in the miscellaneous bracket and don’t really gather too much traction when it comes to traffic. For instance, avoid vague categorisation like ‘Accessories’. Instead, specify it- ‘Bathroom Accessories/ Essentials.’
- Add Visuals For Description
Customers online depend on the visual representation of your business before finalisation. Add pictures and videos to your Google My Business page, as much as you can. You can even encourage review-writers to add their own product pictures for better trustworthiness.
- Sprinkle Local Keywords
Google My Business is a targeted tool for Local SEO’s who work tirelessly on bringing in local business to stores that don’t have branches across the country. Sprinkle Local keywords in your website that can pop up on local searches and allow more room for you to grow your business in your own area.
- Make It Interactive
Avoid one-way communication, as much as you can. This means that disabling reviews or comments for your Google My Business page is not the most intelligent strategy for you. Allow users to interact with you and with fellow customers, making it a harmonious space for all.
- Cater To Local First
Even though it might be paradoxical in nature, avoid going bug when you start off. Google My Business page relies on authority over the business and the industry. Build your local clientele, take them online and then expand. This will allow your business to have stronghold in both online as well as offline commercial circles.
Even though it might seem trivial, Google My Business can reshape the entire reputation of your business by accurately and neatly assisting you in reaching out to your target audience. In today’s pandemic-induced world, it is more necessary than ever before to correctly list your details online to make the customers’ experience pleasant and memorable. An optimized Google My Business can do the trick correctly!