SEO in 2020. Important DIgital Marketing Strategies

Digital video marketing for SEO is very important in 2020 in terms of search engine optimization (SEO). First of all, don’t forget to create videos and send them to YouTube, Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh and Mega video. Make sure each video is at least a little different. Major search engines such as Google, Yahoo, Bing and Duckduckgo don’t really want you to post duplicated content. He is either categorically disapproved, or even punished. Check google’s console to see what penalties googled. You’ll also see keywords that don’t indicate their origins in Google Analytics in the Google console. Make video descriptions relevant by keywords you’ve searched for in Google’s Ad Planner, start digital marketing firm, by the amount of traffic and keyword competition.

Internet 3.0

The Internet or Web 3.0 is still popular, although the term was coined some time ago. The fact is that from now on the Internet will be managed by semantic or big data. Google even uses hidden semantic indexing to link semantic and classify web pages. It is therefore very important to canonize the pages of your website, especially the homepage. Make sure your main URL is the same URL in the entire website’s information architecture.

Web 3.0 was mentioned by John Markoff of the New York Times in 2006. It belongs to the third generation of Internet services that are combined into an intelligent or intelligent Internet. These are the web services that make up the smart network. Those who use big data are an example of this, using intellectual analytics reports, Google Trends, Advanced Advertising Mathematics, Google’s advertising planner, Ubersuggest and more.

Google introduced Rank Brain, which we are just beginning to understand in 2020. It came out five years ago. Rank Brain is a Google artificial intelligence that uses machine learning to rank web pages using mathematical models of hidden semantic indexing, followed by hidden dynamic mapping and then dynamic distribution.

This can be done from a list of things we can’t assume. This can happen together in web documents. This refers to the distance between the keywords on the page itself. Google assesses the importance of keywords in a search query. Therefore, if you’re looking for ‘Super Mario Brothers’, it will rank the keywords that should appear and evaluate them based on the abstractions and values generated by Google, rather than an exact phrase that can return the wrong results without modeling. (connectivity modeling). . The quotes and links on the Internet. This would be the case if there were many pages about Mario, Luigi, Bowser, Princess, Jaba referencing the web page. Looks at links in text, skewed by the bodies. You can use corpi data about clicks in the search engine.

So this means that if you can semantically think about keywords on a topic and use them on a web page, you are semantically more likely to be the first instead of just scattering the exact keywords in the article and article to make it look bad or robotic/unreadable by people or even filled with keywords (big white SEO hat, no, no).

What is said on the website is important. If the site is often associated with Nintendo, it will be included in the semantic link. Also, be sure to check out the competitor’s pages or other sites ranked by this phrase, and get some keyword options for semantic communication or even keyword suggestion tools.

The Bidirectional Language Understanding Converters (BERT) are Google’s latest addition to artificial intelligence.

This is achieved in every tenth query. This gives Google a better understanding of how language is used to learn the context of unique words when searching. It is important to monitor these algorithm changes in case they can be optimized in the future, which is likely to be the case.

Eventually, John Mueller of Google gave advice on optimizing websites and web pages for BERT. BERT focuses on the relevance of text on web pages. Search engine optimization professionals need to make sure the pages aren’t random. Relevance also means original content. BERT is trying to catch the tools of turning on keywords. Don’t post just the same old one that can run an automatic counter and transmit SEO tools. Your content will not be as relevant as more thoughtful content, more detailed content, and more relevant content with deeper content analysis, journalism, and related SEO content.